Once you have created the media you can setup the rest of the requirements for your campaign from the campaign dashboard.
Adding in your service codes
The service codes you put in this section depend on the type of campaign you are sending. To track your service codes you can select them as shown below -
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This will add the codes to your campaign, and the campaign will now track the patients who receive the campaign email and after the campaign has ended, we can see Campaign+ makes the marketing process from ‘design to delivery’ quick and easy, allowing you to rest easy knowing that your marketing strategy is being taken care of in the background whilst you continue to focus on your day to day patient commitments.
Benefits
Below are just a few benefits of Campaign Plus:
Personalise marketing messages with patient details to help them feel valued at every stage.
Create consistency in brand image by customising communications with your logo and brand colours.
Feel confident that you’re optimising your marketing budget by tracking campaign success and ROI in your own easy-to-use campaign dashboard.
Ensure your patients are kept fully informed of key practice updates between appointments.
Maximise chair time usage by reducing FTAs and short notice cancellations.
Save time in sending mass communications and dedicate more to valuable one on one interactions.
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Feature overview
To run a successful marketing campaign, it’s important to maximise customer engagement through the use of multiple media channels, however, monitoring this alongside your already long list of daily tasks can feel like a stretch. This is where we can help!
Start planning today.
or find out more by speaking with our Best Practice Consultants.
Customisable Customise campaigns from a library of pre-made marketing and communications templates, that you can tailor to your practice.
Multi-channel Launch campaigns across multiple media channels to reach all of your patients including email, SMS and post.
Track results Keep an eye on all your results including factors such as; how many patients booked in for the treatment
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Please make sure to tick one of the treatment codes. The campaign will not start without one of these being ticked. The campaign will still track all codes in this section regardless of which one if ticked |
Creating a contact list the patients you want to target
It is necessary to add in a contact list for your campaign so that you can define exactly which patients you want the campaign media to go to. This is an example of adding in a contact list for all the active patients that have opted in for marketing consent - GIF COMING SOON
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that was promoted and what was your income.
Ongoing campaigns Create continuous campaigns that are sent automatically as soon as a patient meets the set contact list criteria, for example; welcome new patients.
One-off campaigns Create one-off campaigns that send once to a set list of contacts, simultaneously. For example, to provide a general update.
Targeting Target a range of patient groups and maximise results by running multiple campaigns at the same time.
Best practice Access to best practice advice from our Patient Marketing Consultants.