Easily create marketing campaigns to help drive your practice revenue, then track both campaign progress and return on investment via graphical dashboard display and report data.
Campaigns are marketing activities based on extended Contact Lists Query capabilities in EXACT version 11.9 and later.
Practitioners use these queries to generate targetted groups of campaign candidates such as:
Patient selection based on Oral Health Survey responses, with the option to only show the most recent surveys, and surveys that haven't been closed.
Patients with open courses of treatment.
Patients who may be interested in tooth whitening specials.
Campaigns can also be aimed at prospective new patients, in which case there is no Contact List.
By monitoring campaigns dental practices are able to understand the impact of their marketing activities, know their marketing ROI and make more effective marketing decisions.
Campaigns can be one-off or continuous.
There is a means to ensure that patients aren't unreasonably targetted with marketing media.
Marketing Manager is software that measures and reports on the effectiveness of campaigns. The key metric is the number of people a campaign brings back into the practice - how many campaign contacts convert into dental appointments and how much money is generated from this conversion.
Channel Track is an optional software module for EXACT to track the ROI of specific marketing contact media such as letters, flyers, posters and Email. You can then draw comparisons between the marketing media to establish best practice marketing. This software monitors and tracks telephone calls that have been generated by marketing campaigns, and reports call data through to Marketing Manager. Calls are tracked by means of unique phone numbers for each campaign. These calls are screened to provide details to Receptionists. All calls are recorded and can be replayed through the Marketing Manager software or through a patient's Contacts tab records.
Campaign Design integration: This optional integration increases Marketing Manager professionalism, enables campaign automation, and provides online campaign configuration independently of EXACT software.
Marketing Manager tracks, measures and reports on the effectiveness of promotional campaigns based on the number of people a campaign brings back into the practice.
It calculates how many campaign contacts convert into dental appointments and how much money is generated from this conversion, and it displays all key information in a graphical dashboard.
Marketing Manager's functionality can be amplified by means of Channel Track - software that monitors and tracks incoming calls, and enables you to report campaign results by media type (flyer, email, web banner etc) rather than by the campaign as a whole.
Marketing Manager Automation module and professional Campaign Design Templates:
From EXACT version 12 onwards campaign media distribution can be automated and professionally presented through optional integration with Marketing Manager Automation.
Marketing Manager Automation requires registration via Configure > Practice Information > Registration.
From EXACT v12.7 the Campaign Design area features professionally customisable Templates.
See Configuring Campaign Design Email Templates | Campaign Design Email Templates
Please contact your Software of Excellence representative or the Support Desk if you're interested in implementing the optional Channel Track and/or Marketingt Manager Automation functionality.